Who We Are

Hyundai AutoEver Telematics America, Inc. (HATA) is a member of the Hyundai Motor Group (HMG) family!

HATA is a subsidiary of Hyundai AutoEver Korea, a premier global provider of IT and telematics services with global operations in countries such as Korea, China, India, Europe, Russia, Brazil, and the U.S.A. Hyundai AutoEver is growing exponentially with over 40% global revenue growth from FY2011 to FY2012.

HATA was established in 2012 to provide telematics service for the Hyundai and Kia automobile brands in North America, and with goals to expand to other brands and regions in the near future. The Company is currently ramping up towards the next generation of telematics service to support the high demand for the large number of consumers.




HATA connects your vehicle and digital devices with our computer network over wireless and digital communication channels.

Telematics connect vehicles to everything else. But it’s only the beginning. In the future, our connection to each other and the world around us will only grow. As HATA’s capabilities grow, so will our mission. We will be part of the Internet of Everything, connecting you more directly to your world. 

Everyone connected with a common objective: to improve each other’s lives.



HATA will be the premier telematics provider in North America.

Our customers choose to use our service because they know they will get quality that is unrivaled. We provide telematics that is better, faster and more efficient than that of competitors. We will deliver an intuitive User Experience (UX) that improves customers' lives.

Company Characteristics

Our company characteristics are practical principles that guide us in fulfilling our management philosophy in day-to-day business. 


We are decisive and able to execute our plans better and faster than competitors. Our decision-making and execution process is efficient and unencumbered, allowing us to anticipate and respond to customer needs swiftly.

Intelligent Execution

We think through every decision and execution intelligently and are always seeking to improve. Clear thinking, creativity, and flexibility are our keys to success.


We continually aspire to be better and do greater work. We challenge ourselves without fear of failure. We are confident and know we can reach the next level.


We are all connected and each person has something to contribute to our team. Collaboration may take more time, but our results will be stronger for it. We work together as a team to achieve a common goal.


In every part of its business-ranging from automobiles and steel to construction and finances-Hyundai Motor Group will strive to provide products and services that contribute to creating a better future for humanity. 

Strategy & Growth


Business Operations



Technical Operations
Engineering & Product Development
Human Resources

a day in the life  A DAY IN THE LIFE OF HATA